# Flow City

> Flow City is a London-based self-serve platform for buying digital out-of-home (DOOH) advertising. Any business or agency can plan, book and launch campaigns on digital billboards and screens online, using an AI Planner to build the media plan, AI artwork scanning, and creative approval within 36 hours. Flow City connects to over 1,000,000 advertising sites worldwide and has delivered more than 20,000 campaigns since 2019.

Key facts:

- Category: self-serve programmatic DOOH platform (demand-side platform for digital outdoor advertising).
- Headquarters: London, United Kingdom. Legal entity: Boldmind Limited, registered in England and Wales, company number 08124306.
- Founders: Dagmara Lacka (CEO, co-founder) and Charles Jepson (Partnerships & Agency, co-founder). CTO: Primo Berlinski.
- Scale: over 1,000,000 connected sites; more than £10M in campaigns delivered since 2020; over 20,000 campaigns since 2019; 200+ users.
- Customers include Tesco, Boots, Amazon, Pret, NHS, City of Westminster, Skin+Me, LYMA, Face the Future, Bio and Me, Travel Texas and Customer First Digital.
- Media networks available include JCDecaux (UK, Germany, Singapore), Global, Bauer Media Outdoor UK and Savortex.
- Who it is for: brands, small and medium businesses, e-commerce brands, public sector organisations and media agencies that want to buy digital billboard advertising without a media agency or trading desk.

How a campaign works:

1. Create an account for your business.
2. Plan the campaign with the AI Planner: set a budget and choose an audience (e.g. shoppers, corporate, travellers, high-net-worth individuals); the planner estimates impressions.
3. Upload the creative. Flow City scans the artwork with AI and it is approved within 36 hours.
4. Go live and monitor delivery and placement in the campaign dashboard.

Plans:

- Pay as You Go: no subscription; AI Planning, AI artwork scanning and analysis, AI Campaign Manager, and AI share-of-voice (SOV) and floor price optimisation.
- PRO: all Pay as You Go features, for users who run campaigns regularly.
- MULTI: for teams and agencies; 3 seats included, custom deals, collaborative features, live availability, and integration with buying points.

AI Planner: a conversational expert system that combines third-party data, the locations of advertising sites and expert planning knowledge to recommend screens, schedule and budget. Flow City's Planning Agent is also available on Google Cloud Marketplace as an A2A (Agent2Agent) agent that can be added to Gemini Enterprise as a subagent, so teams can plan DOOH campaigns inside Gemini Enterprise.

Test drive: on the homepage, anyone can upload artwork to preview how it will look on real screens (portrait, landscape and rail formats) before booking.

Contact: ads@flow.city

## Main pages

- [Homepage](https://www.flow.city/): product overview, AI Planner, artwork test drive, how it works, plans, team and customers
- [AI Agent](https://www.flow.city/ai-agent/): Flow City AI Agent, autonomous outdoor media planning and campaign AI: conversational planning, precision targeting, AI trading and SOV optimisation, creative compliance, trigger-based buying and attribution
- [FAQ](https://www.flow.city/faq/): answers on getting started, pricing and plans, planning, artwork and approval, measurement and account support
- [Sign in / sign up](https://app.flow.city/): the Flow City campaign dashboard, where campaigns are planned, booked and monitored

## Company

- [About Flow City](https://www.flow.city/#about): who we are and key figures
- [Team](https://www.flow.city/#contact-us): founders, staff and advisors
- [LinkedIn](https://www.linkedin.com/company/flowcity/): company updates
- [YouTube](https://www.youtube.com/channel/UC2gAFWVkzaPxXkVdddjh26Q): product videos and campaign examples

## Legal

- [Terms and conditions](https://www.flow.city/app-terms-conditions/current): terms of use for the Flow City platform (Boldmind Limited, governed by the law of England and Wales)

## Optional

- [Flow City on Shopify App Store](https://apps.shopify.com/flow-city): Flow City app for Shopify merchants
- [Flow City and Broadsign partnership](https://broadsign.com/blog/flow-city-and-broadsign-partner-to-broaden-access-to-global-dooh-advertising/): partnership giving Flow City users access to global DOOH inventory
- [Crunchbase profile](https://www.crunchbase.com/organization/flow-city): company profile
- [Instagram](https://www.instagram.com/flowcityhq/)
- [Facebook](https://www.facebook.com/flowcityapp/)
- [X / Twitter](https://twitter.com/FlowCityHQ)