Eco marketing

I meet with an old friend and colleague recently. During our Saturday catch up in her beautiful garden, we talked about the digital spilling onto ATL and the pollution. 2 topics supposingly unrelated but intertwined: marketing & environment. Both subjects are close to our hearts, but it seemed there is an unexpected connection. She is a…Read More

The B-word

Those who know me, know very well how I usually stay away from moaning on subjects beyond my control and tend to avoid the subject of politics entirely. Perhaps with an exception of my kitchen table, where the politics and order of the world is discussed daily with my husband, alongside some close friends and…Read More

Why we love local?

I could say it’s about communities, preserving the high street or livelihood of the families in neighbourhood. But in fact, I love local because it’s good for business. I am not just talking about small independent business. Big chains spoke to us from swanky billboards and TV ads about how they are committed to source…Read More

All fronts

Shop Fronts are the first impression your business makes. No wonder brick-and-mortar businesses spend thousands of pounds investing in their window presence. Technology has made it easier. With digital screens allowing easy content update which can further be targeted using weather or traffic data, businesses can stay relevant. Shop front is the most effective marketing…Read More