What’s Next?

With dropping footfall how will the Outdoor be affected? As China is coming out of the pandemic shut down, we are bracing ourselves in the UK for what may come. Poland, Spain and Italy opted for maximum isolation in a bid to contain the spread of the virus. Restaurants, Theatres and Museums have shut its…Read More

Prepare to Ascend

There is a lot of talk about preparing to launch a business and getting a sufficient war chest to do that. In Silicon Valley, where businesses operate in stealth until they are ready to launch, apart from the engineering costs, most of the capital goes into the marketing spend – burning tens of thousands or…Read More