Prepare to Ascend

There is a lot of talk about preparing to launch a business and getting a sufficient war chest to do that. In Silicon Valley, where businesses operate in stealth until they are ready to launch, apart from the engineering costs, most of the capital goes into the marketing spend – burning tens of thousands or…Read More

For real, Facebook?

For the past decade the role of the context has been talked about by online publishers arguing, that their impression and “click” is not worth the same across the web. Yet the advertisers managed to somehow drive the value of the impression down in favor of the “click”. It’s a highly flawed model and has…Read More

A/B or 0/1 ?

Attribution is one of the hot topics in Marketing. Any Marketch industry event is now filled with the tech helping you to test more, test quicker and test better than your competition. Most of the tech is directed at online sector targeting specifically CMOs and CROs. CRO’s (Chief Revenue Officers) whose job is to grow…Read More

StreetCar Party

Car manufacturers know that certain postcodes prefer certain marques. Leafy Suburbs are typically associated with Volvos and SUVs, trendy zones 2 with economically run-arounds and central with statement purchase -from supercars to electric roadsters. It’s no wonder that hyperlocal communication is used and works well. In particular live events. Car manufacturers have been using neighbourhood…Read More