Restricted Access

  Outdoor has always been an exclusive club. Traditionally only brands with big budgets and bold ambition were using the medium. Second perhaps only to TV.  Most things start as niche or exclusive only to find that growing demand eats into exiting barriers; making the exclusive available to the masses.  Outdoor is following this trend….Read More

Eco marketing

I meet with an old friend and colleague recently. During our Saturday catch up in her beautiful garden, we talked about the digital spilling onto ATL and the pollution. 2 topics supposingly unrelated but intertwined: marketing & environment. Both subjects are close to our hearts, but it seemed there is an unexpected connection. She is a…Read More

Prepare to Ascend

There is a lot of talk about preparing to launch a business and getting a sufficient war chest to do that. In Silicon Valley, where businesses operate in stealth until they are ready to launch, apart from the engineering costs, most of the capital goes into the marketing spend – burning tens of thousands or…Read More

For real, Facebook?

For the past decade the role of the context has been talked about by online publishers arguing, that their impression and “click” is not worth the same across the web. Yet the advertisers managed to somehow drive the value of the impression down in favor of the “click”. It’s a highly flawed model and has…Read More

A/B or 0/1 ?

Attribution is one of the hot topics in Marketing. Any Marketch industry event is now filled with the tech helping you to test more, test quicker and test better than your competition. Most of the tech is directed at online sector targeting specifically CMOs and CROs. CRO’s (Chief Revenue Officers) whose job is to grow…Read More

The B-word

Those who know me, know very well how I usually stay away from moaning on subjects beyond my control and tend to avoid the subject of politics entirely. Perhaps with an exception of my kitchen table, where the politics and order of the world is discussed daily with my husband, alongside some close friends and…Read More

StreetCar Party

Car manufacturers know that certain postcodes prefer certain marques. Leafy Suburbs are typically associated with Volvos and SUVs, trendy zones 2 with economically run-arounds and central with statement purchase -from supercars to electric roadsters. It’s no wonder that hyperlocal communication is used and works well. In particular live events. Car manufacturers have been using neighbourhood…Read More

Why we love local?

I could say it’s about communities, preserving the high street or livelihood of the families in neighbourhood. But in fact, I love local because it’s good for business. I am not just talking about small independent business. Big chains spoke to us from swanky billboards and TV ads about how they are committed to source…Read More