The famous Oxford & Cambridge race, took place this year on Saturday 24 March 2018 and Flowcity was thrilled to be a part of it!
The whole event was a great spectacle, especially if you could manage to see it in person.
Chapel Down, the official sponsor of the races, took over all the iconic billboards down the river where the race took place with impactful big formats showing off the official wine for the event. In total 9 billboards were used with 1,476,872 people seeing it with the total of 15,552 impressions.
Thanks to Flowcity software, the results were updated automatically and the billboard showed real-time congratulations to the winners just minutes after the results were announced.
Congratulations to Cambridge for winning The Boat Races this year from both the sponsors and Flowcity!